50 Shades of Grey - What's making it sell?

Fifty Shades of Grey, an erotic fiction written by EL James has become the fastest adult paperback novel to sell one million print copies!  The novel has broken the record of 'The Da Vinci Code' as well. 


Nielsen BookScan, a publishing tracking company figures out that the novel took only 11 weeks to reach the milestone, which is 25 weeks faster than the previous record holder, Dan Brown’s “The Da Vinci Code”. The Da Vinci Code took 36 weeks to pass the million marker.


Fifty Shades of Grey is now the 32nd bestselling book since records began in 1998.

So, what's the story all about? A literature student, Anastasia Steele and calculating businessperson Christian Grey enjoy a loving, sexual relationship which goes onto see the 50 sexual sides of Grey. 


The book is majorly making sales with its pacy and intriguing descriptions of the sexual encounters that keeps readers attentive, as well as involved throughout the story. It is a side of you that you would probably never experience or have the chance to live, and the anxiety is what keeps you holding on to the story. Fifty Shades of Grey has come out in a time when openly discussing 'Erotica' and topics related to it, is becoming open and easy.

Hence, the readers base is spreading virally too, making it a popular book among friends and colleagues as well. However, there is another group of critics which is not very moved by the book's success and claims that the writing isn't that great. 


The judgement finally lies in your hand, referring to these two very different school of thoughts. So, pick your copy and read the 'Fifty Shades of Grey', today! 


Don't forget to share your opinions with us. 


P.S. - Librarywala.com services across Mumbai, Pune and Bangalore provides books on Rent-Read-Return model with plans starting at just Rs. 80/month! And we have the complete series of 50 Shades with us!


Keep Reading, keep sharing.


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Scribble - Unleash the writer in you

So, that's the latest comment we have had at this unique initiative we called 'Scribble'! Author Ashwin Sanghi was kind enough to share his valuable thoughts on "What makes a writer?" for our fans at Librarywala.

For all those who have always wanted to give reading a chance. Who have thought and wished to have their name on a book cover. Who have loved writing for oneself and have never given themselves a chance to get it published. And to those, who have tried all of these, and yet never succeeded.

Scribble is a call out to all of these aspiring writers. A shout out to let them know that a great opportunity awaits them, and them must give their writing a chance! Scribble is a one of its kind initiative, where we give YOU the liberty to present your story/poem or any other form of writing, across any genre with us, and if we like it, we publish it!

What does Scribble have in store for you? 
Winners at Scribble shall be published in an e-book by Librarywala.com! And their writings shall be shared across the internet. Who knows? This might be the great chance you were waiting for! It might just be the stepping stone to making you a literary sensation! Any chance - big or small, is definitely worth giving a shot and Scribble is nonetheless a great opportunity to see if people really like what you write.

Not just that, the winners of the contest shall be chosen by Author Ravi Subramanian - the first banking fiction author in India with two bestsellers under his belly including 'The Incredible Banker' and 'If God Was A Banker'. He has tremendous amount of experience with 4 books published and doing extremely well among the audiences.

As a participant, you have a golden opportunity right in front of you - getting mentored by a best selling author and then getting published in an e-book! Don't miss the chance and start scripting your story today.

How to participate?
You can send across your entry to us at socialmedia@librarywala.com in not more than 4000 words or less than 20 pages. You can send across multiple entries across any genre - stories/poems/comical instances - all our welcome!

Participants can also submit their entries on our facebook tab 'Scribble'. Just click here https://www.facebook.com/librarywala/app_206541889369118 .

Leaving you with a beautiful quote which is truly very inspiring:

 “You can sit there, tense and worried, freezing the creative energies, or you can start writing something. It doesnt matter what. In five or ten minutes, the imagination will heat, the tightness will fade, and a certain spirit and rhythm will take over.” – Leonard Bernstein

Wish you luck!


Team Librarywala
Join us at: 
https://www.facebook.com/librarywala
http://twitter.com/Librarywala_com

In conversation with Dan Brown, Author 'The Da Vinci Code'

How would you describe The Da Vinci Code to someone who has not read any of your previous novels?

The Da Vinci Code is the story of renowned Harvard symbologist Robert Langdon, who is summoned to the Louvre Museum to examine a series of cryptic symbols relating to Da Vinci's artwork. In decrypting the code, he uncovers the key to one of the greatest mysteries of all time…and he becomes a hunted man. One of the many qualities that makes The Da Vinci Code unique is the factual nature of the story. All the history, artwork, ancient documents, and secret rituals in the novel are accurate…as are the hidden codes revealed in some of Da Vinci's most famous paintings. 

Will your next book also feature Robert Langdon?

Indeed. I intend to make Robert Langdon my primary character for years to come. His expertise in symbology and iconography affords him the luxury of virtually endless adventures in exotic locales. Currently, I have rough sketches for almost a dozen Robert Langdon thrillers set in mysterious locations around the globe. 

Currently I'm writing another Robert Langdon thriller - the sequel to The Da Vinci Code. For the first time, Langdon will find himself embroiled in a mystery on U.S. soil. This new novel explores the hidden history of our nation's capital. 

Do you expect to explore other numerological cults -- such as the Pythagoreans, or perhaps the Kabbalists -- in future books?

Aha, the Kabbalists! Yes, they are fascinating…as are the Pythagoreans. Without a doubt Langdon will be exploring these groups more closely in the future. In fact, The Da Vinci Code includes a scene in which Langdon reveals basic Kabbalistic numerology and then uses it to break an enigmatic code. The book also drops a hint as to the identity of another ultrasecret numerology sect that fascinates me, but I can't reveal their name here without ruining much of the surprise of the next book. 

Which part of researching The Da Vinci Code was the most personally interesting to you? Were there any facts, symbols, or themes that you would have liked to include, but they just didn't make into the story?

For me the most astonishing aspect of researching The Da Vinci Code was the realization that one of history's greatest "secrets" is not nearly as secret as we think. Clues to its true nature are all around us…in art, music, architecture, legend, and history. In the words of Robert Langdon, "The signs are everywhere."

What are you reading right now? Are there any authors (living or dead) that you would name as influences?

As strange as this may sound, I very seldom read fiction. Because my novels require so much research, almost everything I read is non-fiction-histories, biographies, translations of ancient texts. Those few fiction writers who have inspired me most would be Ludlum for his plot intricacies, Steinbeck for his descriptions, and Shakespeare for his wordplay. 

What was the book that most influenced your life — and why?

Until I graduated from college, I had read almost no modern commercial fiction at all (having focused primarily on the "classics" in school). In 1994, while vacationing in Tahiti, I found an old copy of Sydney Sheldon's Doomsday Conspiracy on the beach. I read the first page… and then the next…and then the next. Several hours later, I finished the book and thought, "Hey, I can do that." Upon my return, I began work on my first novel-- Digital Fortress -- which was published in 1996.

What are your 2 favorite books —and why?

Of Mice and Men (John Steinbeck) —Simple, suspenseful, and poignant. Better yet, the first paragraph of every chapter is a master class in writing effective description.
Gödel, Escher, Bach (Douglas Hofstadter) —The 3% I actually understood was fascinating.
Kane and Abel (Jeffrey Archer) —I was amazed how well Archer handled the long time spans without ever losing the narrative pulse. The ultimate novel of sibling rivalry.

What are your favorite books to give — and get — as gifts?

This will sound nerdish, but the all-time best "gift book" has to be a leather-bound copy of the Oxford English Dictionary. How can you go wrong? Of course, don't forget a magnifying glass to go with it. 

Give us three "Good to Know" facts about you. Be creative. Tell us about your first job, the inspiration for your writing, any fun details that would enliven your page.

If I'm not at my desk by 4:00 A.M., I feel like I'm missing my most productive hours. In addition to starting early, I keep an antique hour glass on my desk and every hour break briefly to do pushups, sit-ups, and some quick stretches. I find this helps keep the blood (and ideas) flowing. I'm also a big fan of gravity boots. Hanging upside down seems to help me solve plot challenges by shifting my entire perspective. 

What else do you want your readers to know? Consider here your likes and dislikes, your interests and hobbies, your favorite ways to unwind — whatever comes to mind.

I've recently become fanatical about tennis (and play every afternoon when I finish writing). If anyone out here has any tips on hitting a consistent top-spin backhand, please fax them to Doubleday. 

Source - OnlineCollege

Happy New Year 2012 – FREE BOOKMARKS! Why?

Ever wondered how Bookmarks came into being? It is intimately connected with the development of the book itself. Though the earliest bookmarks date from the medieval ages, it is obvious that even in ancient times - when papyrus scrolls were the reading matter of choice - bookmarks must have been used to mark a reader's place on the scrolls that could be 40 meters or more in length.

Some of the oldest bookmarks were found in medieval monasteries and among them are clip-on type bookmarks made of vellum. Therefore it is easy to imagine that this type was also used to mark place on the papyrus scrolls in ancient Egypt. 

However, if you are still using those wooden sticks, crumpled receipts, old catalog cards, and ripped parking tickets as bookmarks, then it’s time to get yourself some real bookmarks.

Our cute mascot can now give you company while you read your favorite books! Get free bookmarks from Librarywala.com in various colors and with beautiful quotations for FREE. Just send your address at librarywala.facebook@gmail.com and we shall courier them to you!

Make the best of 2012 and have a ‘Read-a-thon’ year!

Please Note – Free bookmarks are available for all Members and Non-Members. Offer valid for Mumbai, Pune and Bangalore residents only. Last date is 7^th January. 

Librarywala Super Saver offer!

Hi Reader, 

We hope you are doing great and are enjoying your days reading some lovely books. Our main aim of starting  Librarywala.com was to reach out to each and every household and spread the love for reading. Due to time and space constraints, reading takes a back seat in our ultra-modern life. 

But with Librarywala.com's, free delivery and pick up service, as well as 'Rent-Read-Return' concept, this hindrance gets completely removed. And you enjoy convenient reading sitting right at home! 

To reach out to a lot more book lovers, we have come up with a special Super Saver offer, wherein, registering with us can fetch you waivers on Registration Fees, Security deposit as well as on monthly rental plans as much as Rs. 1000! Isn't that superb?

So, just call us at:

Mumbai and Pune - +91-24175646/47/48 

Bangalore - +91-80-41440033

And take home your Librarywala membership! 

Book Review: Don't Bring it to Work by Sylvia Lafair.

Hey Librarywalas! 

We received an excellent review of the award-winning book 'Don't Bring it to Work' by Sylvia Lafair. For those unfamiliar with her name, she is a business leadership and communications expert, and President of CEO – Creative Energy Options, Inc., a global consulting company focused on redefining leadership and optimizing workplace relationships. Her award winning book “Don’t Bring It to Work” has been ranked in the top of Amazon’s Best Selling Workplace books.   She is often quoted as a workplace relationship expert in newspapers and magazines including the Wall Street Journal, Forbes.com, USA Today, Time, New York Times. She was also recognized as one of  the Top 25 Women In Business in 2011. 

Here's the review of her book: 

You know the type; the guy who leaves the meeting when it becomes tense. Or maybe there is the gal who says she will get her part of the project done on time and it never happens. Perhaps you or your colleagues fit one of these profiles. These are the types of behaviors that diminish trust, accelerate conflict, and limit productivity.

Dr. Sylvia Lafair shows how behavior patterns that we learned in our original organization, the family, follow us right into our present organization at work. Think about it, work and family are quite similar. There are bosses (parents), co-workers (siblings) salaries (allowances), specific rules and regulations to follow to be accepted.

When stress at work hits the hot button we all tend to revert to the patterns of relating we learned as kids to survive and be secure. This happens under the radar of our conscious behavior. Once it is possible to observe the pattered responses (easier to first see on others) there are simple and quick ways to make change happen for the better.

The good news is that, using the OUT Technique, to OBSERVE, UNDERSTAND, and TRANSFORM the annoying and outmoded patterns, they can be turned into their positive opposites. Those in leadership positions, in family business, or on the accelerated path as entrepreneurs can learn new ways to foster cooperation and even increase better customer service by knowing what to do in times of crisis by applying this revolutionary technique.

This book gives an understanding of the 13 most common patterns in the workplace and how to transform them.Avoiders become initiators of difficult conversations, procrastinators become realizers getting work done in a timely fashion, and super-achievers become creative collaborators.
“Don’t Bring It to Work” is filled with a wealth of real life anecdotes and practical workbook-style exercises that clearly show how anyone can change conflict into cooperation and soar in work productivity and success.

Do share your opinions on the book with us.

Happy Reading!

Top 10 Movie Adaptations of Books.

Hey Librarywalas!

Compiling a set of criteria to judge which movies adapted from books are the best is almost as difficult as compiling the list itself. Listing those adaptations that have garnered the biggest box office is simple enough, but to many, that would exclude a number of “best” adaptations. Should only faithful adaptations make the list? Bestsellers and blockbusters? Critically acclaimed? Classics?

This list includes adaptations that, for the most part, fit most of those criteria. Inevitably, some excellent films inspired by literature have been excluded. In the end, any top ten list that is not based entirely on statistics is bound to be subjective. This compilation, however, includes films likely to be included on many lists of the top ten movies adapted from books.

 1. The Harry Potter series

It is impossible to exclude the Harry Potter film franchise from the list of top ten adaptations. A decade of J.K Rowling bestsellers inspired a decade of blockbuster movies. The films managed to meet the expectations of millions of avid fans, an impressive feat in itself.




 2. The Lord of the Rings Trilogy

Fans of Middle Earth had to wait nearly fifty years for the film industry to develop the technological advances necessary to bring J.R.R. Tolkien’s world to life. Peter Jackson’s films captured the heart of the books that propelled the fantasy genre into mainstream.





3. The Godfather

While Mario Puzo may not make the list of great authors, Francis Ford Coppola’s adaptations of the book have become classics. The inside look at the Mafia was made memorable by stellar performances by a star-studded cast.



 4. Dracula

While the Twilight movie franchise delights fans of Stephenie Meyer’s books, this list pays homage to Bram Stoker’s Dracula, adapted deliciously in Tod Browning’s 1931 film of the same name. Bela Lugosi’s portrayal of the vampire is unforgettable.

5. To Kill a Mockingbird

 Literary masterpieces can be the hardest to recreate on film, but Robert Mulligan’s adaptation of the Harper Lee novel succeeds beyond expectation, capturing the underlying terror of the segregated American south as seen through the eyes of a child. Gregory Peck’s portrayal of lawyer Atticus Finch is simply stunning.





6. The Shining

 Many Stephen King novels have been adapted for the screen, but only one was directed by Stanly Kubrick, and only one starred Jack Nicholson. Kubrick’s fine attention to detail and Nicholson’s intense portrayal of insanity added layers of suspense to the film.





 7. Schindler’s List

 Few films have captured the horrors of the Holocaust better than Steven Spielberg’s adaptation of Thomas Keneally’s book. The movie would stand on its own merits, even if not based on a harrowing but inspiring true story.





 8. 2001: A Space Odyssey

Arthur C. Clarke wrote a fine book, but it is doubtful even he could have imagined the impact that Stanley Kubrick’s adaptation made on the film industry. The film also had a profound influence on the way many people think about science and religion.








 9. Great Expectations

 David Lean’s version of the Charles Dickens work is a premier example of how effective adaptations can be when the characters of a classic novel are brought to life. The viewer is immersed into Pip’s world, sharing his encounters with each eccentric character in a way seldom experienced in cinema.





 10. Rebecca

 Including David O. Selznick's adaptation of Daphne du Maurier's 1938 novel in this list pays homage not only to the book and the film, but to the performance of its stars, Laurence Olivier and Joan Fontaine, and to the film noir genre. Rebecca is a study of stylized suspense.





Conrad King is a contributing writer at privatestudentloan.org.

Librarywala.com Reviews: The Immortals of Meluha by Amish Tripathi

Hello Librarywalas!
There are a few books that leave a lasting impact on the literary scene. The Immortals of Meluha burst in to the Indian books circuit, and took it by storm. This is our review of the national bestseller. Do give it a read.

Title : The Immortals of Meluha

Author : Amish Tripathi

Publisher :Westland

Mythology and faith have always been held on a giant pedestal in India, and millions are pious believers of myriad Gods. Against that background, Amish Tripathi’s debut novel is mythology on steroids! The book is the first installment of The Shiva Trilogy. Rooted in ancient scribes and corroborated in parts by history, The Immortals of Meluha is two parts action, one part drama and five parts speculative fast-paced fiction. How can it not enthrall readers, when its core premise is that Lord Shiva wasn't in fact a Lord, but a mere mortal that was immortalized by legend?

“Whether a man is a legend or not is decided by history, not fortune tellers.”

The story is set in 1900BC in Meluha (or the Indus Valley Civilization), an almost Utopian empire built centuries ago during Lord Ram’s brilliant reign. However the country is in a state of disarray as the Chandravanshis and evil Nagas align to terrorize the Meluhans, the sacred Saraswati river depicts signs of extinction and the magical ‘somras’ is depleting. The only spark of hope is ancient lore that states-when problems become insurmountable for ordinary men, the Neelkanth (savior) will appear. Chapter 1 ‘He Has Come!’ kicks off with a burly, battle-fatigued Shiva in a dilemma over an enticing offer from Nandi, inviting him and his tribe Gunas to inhabit Meluha.  Shiva finds himself responding to the call of destiny while finding love of his life, forming brotherly associations with some and leading a whole country against evil.  In the midst of awe-inspiring battle, Shiva rises to the occasion as the ultimate warrior, simultaneously coping with the trials and tribulations of ordinary mortals.

His tryst with inner demons, confusion, frustration and desperation to find the ultimate solution and the final realization will surely resonate with people of all age groups. The contemporary and conversational style of writing has clearly been used favoring the mass appeal, and has worked like a charm. The careful reader will find hidden nuances in Amish’s writing- the references to untouchability, terrorism and even immigration-which offer much fodder for thought.  The author creatively brings out every human’s stubborn resolve in prescribing to particular set of beliefs and believing that his way is the ‘right’ way.  One can draw many parallels with modern scenarios, especially with the Anna Hazare-lead anti-corruption movement gathering steam.

This concoction of angst, drama and romance makes for a heady read. Fusing fact, faith and fiction seamlessly, this is a book that deserves a marathon read, as it keeps you hooked from start to finish. The sequel to this book ‘The Secret of the Nagas’ is now out and promises to be an exciting read as well.

Librarywala.com gives the book 'The Immortals of Meluha' 4.5 on 5.

Feel free to issue the book online on the Librarywala website here: 

http://www.librarywala.com/WEB/BookDetail.aspx?BID=9562

Amish Tripathi is a marketing whiz and has generated a huge fan following due to his out-of-the-box techniques to reach out to readers. Do connect with the author here:

The Shiva Trilogy website-http://shivatrilogy.com/ 

Amish Tripathi on Facebook-http://www.facebook.com/amish.tripathi

Feel free to share your opinions on the book with us. 

Happy Reading!

Librarywala.com Reviews: "The Tenth Unknown" by Jvalant Sampat

It is often said that an author’s debut novel is always semi-autobiographical in nature. To that extent, we may safely deduce at least one fact about Jvalant Nalin Sampat after reading The Tenth Unknown. He was the bright-eyed student who sat on the first bench in every History class while his friends stared at the ceiling with glazed eyes! Historical thrillers, with their mix of fact and fiction, have held readers captive for years but the genre is largely unexplored in India. However, Sampat’s ‘The Tenth Unknown’ can be called India’s answer to The Da Vinci Code.

The novel begins in March 1939, a few months before the start of World War II. The narrative is weaved on the same lines as Talbot Mundy’s 1923 novel The Nine Unknown. Folklore suggests that The Nine Unknowns are a two millennia-old fictional secret society founded by King Asoka to preserve and improve on nine books of secret knowledge. Each of the books deals with a different branch of potentially hazardous knowledge, spanning subjects from psychological warfare to cosmology.  These books are hidden in clandestine locations in different parts of the world. The fast-paced, high-octane thriller depicts how the first of these is acquired by German archaeologists during the British Raj in India, knowledge of which goes on to become the backbone of Adolf Hitler’s success. The ensuing race of the Germans to get their hands on the remaining eight, the British attempts to thwart their efforts coupled with the Nine Unknowns desperately trying to protect these books makes for a brilliant read.

The characters in this book are meticulously constructed, with just the right shades of grey to make them relatable to readers.  The world of Prithvi Rathore, the elite arrogant Anglicized Indian is turned upside down when his grandfather, one of the Nine Unknowns, assigns him to protect the books from the Nazis. Dismissive of the Indian nationalist movement, one sees a change in Prithvi’s heart once he is refused entry at the Madras Gymkhana on account of his skin color. He scours the world with valor in his search for the all-powerful literature. On the other hand, Joseph Heidler, reluctant member of the Nazi party, who is assigned to hunt down the remaining books, makes for a superb antagonist.

The one thing that jumps out as one flips the pages of this book is the painstaking research that has gone into making this book a delectable mix of intrigue and action. Travelling from the ruins of Nalanda University to the mystic Angkor Wat, the locations too have been depicted with great precision. The author’s natural flair for the English language places the book on a pedestal that not many Indian authors find generally place on.

The book jumps from conversations in one country to the conspiracies of the other swiftly, which might make it a tough read for some. However, this book delivers on quality of prose, astonishing obscurities and insightful characterization. It’s a must-read and would make a great companion for a solitary train journey.

We give The Tenth Unknown a 4 on 5.

You can read it with us at -http://librarywala.com/WEB/BookDetail.aspx?BID=13705

Do share your opinions with us. 

Till then,

Happy Reading :)

Book Review: Strategic Acceleration "Succeed at the Speed of Life" by Tony Jeary

We're absolutely flooded with book reviews of late, all so articulate, we hardly have a choice but to publish them in our little corner of the cyberspace. The book in question is "Strategic Acceleration" by Tony Jeary, coach to the world's biggest CEOs. In an era of information anxiety and cut-throat competition, this is a must-read. While the world deals with the debt crisis and stock market losses as best they can, one can learn how to strategize their way to success with focus and clarity by following the tenets of this book. 

The word “strategy” is a tricky one.

On the one hand, we all know its importance. We know that great things can’t happen without one, and bad things happen when there’s not one. “Strategic thinkers” are assumed to be the best kind of thinkers, at the pinnacle of success.

On the other hand, we use the word “strategy” typically more as part of an excuse than anything else. “Why would we build that website when we don’t even have a web strategy?” “We can’t decide to move into that market until we have a market strategy.” “We shouldn’t even consider moving in that direction because it doesn’t sync up with our strategy.”

It’s as if adding “strategy” to the end of any kind of initiative automatically makes it heavier, more important, and oftentimes now too complicated and serious to even consider.

Which is one of the reasons I enjoy Tony Jeary’s Strategic Acceleration so much. It demystifies “strategy” and turns it into the action-rooted idea that it’s meant to be. And I’ll confess: much of what’s in it is stuff I already know. But it’s also stuff I’m not doing. Jeary simplifies it and makes you not only get, but also want to do it.

Here are five key takeaways for me:

1.    The three enemies of speed and results are a) absence of clarity, b) lack of focus and c) poor execution. Jeary centers his book around this three principles, and it makes for an extremely logical process. Get clear, get focused and then get to work.

2.    I’ve underrated the importance of clarity. Of all the great takeaways I personally had, I definitely come back to the importance of clarity. It seems I simply skip this step in my mind and want to get right into planning and execution. But you have to be sure of what you’re planning for, and you have to be sure everyone else knows what you’re planning for. You can’t assume they get it. And you definitely can’t assume they are as passionate and sold out to it as you are. So spending time clarifying the vision is never worthless exercise. In Jeary’s words, “Clarity is achieved when ideas and concepts are clearly explained and presented internally and externally.”

3.    Critical Success Factors are... critical. Jeary coined the term “Critical Success Factors” for those things that have the most influence in gaining success toward the end goal. We too easily spend valuable resources on not-so-critical factors. Meetings come to mind, as does email management. When you’re clear on the objectives, then clarifying your Critical Success Factors becomes markedly easier. Then you simply have to focus on them. As Jeary explains, “As simple as it sounds, focus is the ability to keep those main things the main thing as we go.”

4.    You need a system for success. As fun as it is to just react, and as boring as it is to do the same ol’ stuff all the time, systems are critical to achieve success. Even if you’re clear on where you’re going, and you’re focused on the best ways to get there, it still won’t happen if you don’t execute those things that must happen with excellence. So how do you communicate for better execution? What defines success (that you can measure)? What are the benchmarks? Get systematic about your success so you can clearly determine when and if it’s successful.

5.    Speed matters. We may like to gripe about the pace of life, and how nice it would be to slow down, but the fact is that our lives are only going to get faster. Which means businesses must be fast. And successful. And strategic. What worked 20 years ago from those strategic giants we so admire won’t work today. Sure, the principles can still be applied, but in the heart of the action, the pace of business changes how we actually make all this stuff happen. Find ways to get faster without sacrificing value or excellence.

 Brett Duncan is Vice President of Global Marketing at Mannatech, located in Coppell, Texas. He also shares his marketing ideas regularly at his blog, MarketingInProgress.com. Follow him on Twitter: @bdunc1.